Publishing Proposal | Chef Sargent
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Publishing Proposal: The Works of Dave Sargent

For Consideration by Leading UK Publishers

Titles:
  • A Private Table (Available)
  • A Journey to a Private Table (Forthcoming, Q4 2025)

Author: Dave Sargent

Date: 11th February 2025

1. Introduction: Why Dave Sargent?

What if a cookbook could transport readers through time?

A Private Table introduced the world to the art of private dining, blending fine dining recipes with intimate storytelling—selling 500+ copies in its first year, entirely independently. Now, Dave Sargent is preparing to take readers even deeper with A Journey to a Private Table, a unique blend of memoir and culinary storytelling that explores the dishes that have shaped his life.

This proposal presents two key opportunities:

  • Expanding the reach of A Private Table through retail partnerships and potential reprints.
  • Publishing A Journey to a Private Table with a leading UK publisher, ensuring it reaches a wider national and international audience.

Dave Sargent is a rising star in food publishing, and this is the perfect opportunity for a publishing house to establish a long-term partnership with an author who has proven demand and commercial viability.

2. About the Author: Dave Sargent

Dave Sargent is a private chef based in Bude, North Cornwall, known for delivering high-end, bespoke dining experiences for clients across the UK. Over the past three decades, he has worked in top-tier restaurants and exclusive private dining settings, developing a reputation for exceptional culinary craftsmanship and warm, engaging hospitality.

Key Highlights:

  • ✔ 30+ years in fine dining and private cheffing.
  • ✔ 500+ copies of A Private Table sold independently, a strong self-publishing achievement.
  • ✔ Established personal brand—respected in luxury food experiences and private dining.
  • ✔ Distinct storytelling style—his books explore food as memory, experience, and connection, not just recipes.
  • ✔ Strong public engagement—Dave is available for media interviews, book signings, and live cooking demonstrations.

Dave’s ability to engage audiences beyond the page makes him a fantastic author for media, events, and retail collaborations, ensuring longevity beyond a single book release.

3. A Private Table – Existing Title for Distribution Expansion

Format: Hardcover

ISBN: 978-1-3999-6447-0

Publication Date: October 2023

Retail Price (RRP): £20

Publisher: Self-published (via Chef Sargent, Bude, Cornwall)

Genre: Cookbook / Food Memoir / Lifestyle

Synopsis & Market Fit:
A Private Table blends fine dining recipes with personal stories from Dave’s career as a private chef. The book offers insight into the world of private dining, helping readers bring restaurant-quality food into their own homes while also exploring the intimate, often unseen world of bespoke culinary experiences.

Proven Success & Retail Expansion Opportunity:

  • 500+ copies sold independently—outperforming industry norms for self-published books.
  • Strong candidate for broader retail distribution, with potential in:
    • Waterstones, WHSmith, and major booksellers.
    • Luxury lifestyle and gift markets (Selfridges, Fortnum & Mason, Harrods).
    • Independent bookshops & food-specialist retailers (Books for Cooks, Borough Kitchen).
  • Potential for a new, expanded edition in late 2025 to coincide with the launch of A Journey to a Private Table.

With a publishing partner’s distribution and marketing support, A Private Table could reach a significantly wider audience.

4. A Journey to a Private Table – Forthcoming Title (Q4 2025)

Format: Hardcover

Projected Retail Price (RRP): £25

Planned Release: Late 2025

Genre: Food Memoir / Cookbook / Lifestyle

Concept & Vision:
While A Private Table focused on bringing the private dining experience into the home, A Journey to a Private Table takes a deeper, more personal approach, showing how food memories shape our identity and relationships with others. These books stand on their own, but together, they create a full-circle reading experience—one showcasing the art of professional dining, the other exploring the deep emotional connection we all have to food.

“Food isn’t just food—it’s a memory. Some dishes take you straight back to a moment in time. It could be the smell of a roast dinner filling the house on a Sunday or the first time you really nailed a dish and thought, ‘Yeah, I can cook.’

That’s what this book is about—food that tells a story. It’s not just about recipes; it’s about the dishes that shaped my life, the ones that made me who I am. If it sparks a memory for someone else, then I’ve done what I set out to do.”
— Dave Sargent

Projected First-Year Sales Expectations:

  • Given that A Private Table sold 500+ copies independently, we project that A Journey to a Private Table—with publisher backing—can comfortably achieve first-year sales of 3,000+ copies, with strong potential to reach 5,000+ through targeted marketing and retail placement.
  • First print run recommendation: 5,000 copies, with potential for a second print based on demand.
  • Aligns with the expected sales figures for debut cookbooks by emerging authors in the UK.
5. Publishing Partnership Proposal

We are seeking a publishing partner to:

  • Publish A Journey to a Private Table as a lead 2025 title, positioning it as a premium narrative-driven cookbook.
  • Expand the reach of A Private Table through retail partnerships, reprints, and increased distribution.
  • Leverage Dave Sargent’s growing presence to establish a long-term publishing relationship, ensuring continued sales and future book projects.

Future Publishing Opportunities
Beyond these two books, Dave has the potential for future titles covering topics such as the art of private dining, ingredient-led storytelling, and the behind-the-scenes world of fine dining. We see this as the beginning of an exciting long-term publishing partnership.

6. Next Steps & Discussion
  • Sample chapters from A Journey to a Private Table
  • Full manuscript of A Private Table
  • Detailed book proposal and marketing outline

To summarise, this proposal presents:

  • A highly promising author with a strong professional background and an engaged audience.
  • A self-published title (A Private Table) that has already proven demand, with 500+ sales.
  • A forthcoming book (A Journey to a Private Table) that taps into a growing market of food memoirs and experiential cookbooks.
  • A dual-book opportunity that could lead to a long-term publishing relationship.

We welcome the chance to discuss this in more detail and explore how we can work together.

Best regards,
Dave Sargent
Executive Chef

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